Anupama is the artist behind Hoopables, an embroidery-led art brand based on slow, thoughtful making. She has been practicing embroidery for over seven years, returning to the craft in 2018 after learning basic stitches as a child. Hoopables brings together wall pieces, keepsakes, and wearable objects like caps and totes, along with beginner-friendly supplies for those starting out with embroidery.
Anupama’s journey with art has always been personal and hands-on. After exploring many mediums over the years, embroidery became the one that stayed, especially during a turning point in her life that pushed her to choose art on her own terms. Each piece is stitched by hand, starting from drawing and layout to hours, and sometimes days or weeks, of careful embroidery. Her work focuses on intention, durability, and use, deciding whether a piece belongs on the wall or the body based on how it will live with someone. For her, making art is not separate from daily life; it is a steady practice of noticing, slowing down, and creating something meant to last.
