Started by co-founders Prakruthi Rao and Akshara Mehta, Juhu Beach Studio is an independent art and design brand based in India, working with handcrafted products rooted in textile waste and everyday observations. The studio runs its practice end to end, from conceptualising and designing to making and refining each piece, often working backwards from the materials available. Each creation is made slowly, entirely by hand, and no two pieces are ever the same, reflecting the studio's belief in uniqueness, imperfection, and the sacred relationship between hand, tool, and mind.
What began as a fascination with waste and material transformation grew into a philosophy that sees art as a driving force of life, something that brings colour, meaning, and the will to live into everyday existence. In an Indian context, Juhu Beach Studio's work is perceived as desi yet contemporary, combining craft techniques with a modern, maximalist sensibility that values fun, self-expression, and individuality over trends.
??Mumbai
