That Thing I Do

Pooja Dhingra is the founder and creative force behind That Thing I Do, an independent art and graphic practice based in India. Working as a conceptualiser, graphic designer, and art director, she moves fluidly between personal, commissioned, and socially driven projects. Alongside her studio practice, she founded Compassion Contagion, an online archive initiated during the pandemic that documents everyday acts of resilience through art and graphic narratives, and Rafooghar – the house that mends, a community space in New Delhi where embroidery and textiles become tools for emotional repair, rest, rejuvenation, and resistance. A cross all her work, storytelling, care, and community remain central. Her work often uses humour, satire, and narrative design to challenge patriarchal norms, engage with environmental concerns, and transform personal travels and observations into visual stories. Through That Thing I Do, she creates art primarily for joy, sanity, and resistance, valuing emotional honesty, wit, and lived experience over polish or convention.