Samriddhi Balasubramaniam is the founder and maker behind Unbaked, an independent jewellery brand based in India. She runs the brand end to end, from design and making to packing and customer conversations. Unbaked focuses on handmade jewellery created entirely by hand, with polymer clay as its primary medium. Each piece is designed and produced by Samriddhi herself, in small batches.
Her journey with Unbaked began in 2019, during a period of personal and professional uncertainty, when she returned to working with polymer clay she had first explored in college. What started as a form of emotional release slowly became a full-time practice. She has been working professionally with this craft for over six years, and experimenting across creative mediums for more than a decade. Polymer clay remains central to her work because of its flexibility and speed, as it allows her to quickly translate ideas into finished pieces by hand. Her designs often draw from everyday South Indian references such as malli flowers, kaapi, and Madras checks, shaped by her experiences of growing up in Chennai and living away from home since the age of 17. Through Unbaked, Samriddhi creates jewellery that values individuality, process, and emotional connection over trends or mass production.
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